Bike Week Seminar 2008

Bike Week can help you:

If you are involved in:

• promoting cycling in your area,
• encouraging people to be more physically active,
• promoting countryside access or tourism
• travel planning
• sustainable transport
• fundraising

or just generally love cycling, then you may want to consider orgaining an event as part of national Bike Week.

What is Bike Week?

Bike Week is the UK's annual celebration of cycling and takes place this year from 14 - 22 June. All kinds of cycling events take place in Bike Week for all kinds of reasons. Workplace travel planners organise bike-to-work days to encourage staff to give healthier and more sustainable transport a chance, and reward them with a free breakfast or lunchtime bike picnic. Local authorities organise mass bike rides to celebrate the opening of new cycle paths. Charities organise sponsored rides to raise money. Cycling organisations organise all manner of events, from bike film festivals, bike related world record attempts to gentle introductory rides aimed at beginners.

If you think getting involved in Bike Week is for you, but you're not sure where to start, Cycling Scotland is running two seminars to help get you started.

Sign up for Cycling Scotland's Free Bike Week Seminar

Cycling Scotland promotes and supports Bike Week in Scotland. We can help event organisers plan and promote their events. Cycling Scotland are holding a Bike Week Seminar on 12th February at Victoria Quay, Edinburgh giving expert advice on all aspects of Bike Week from deciding what type of event to put on, best practise in event organisation, PR and promotion and information on the various benefits that Bike Week can offer.

Cycling Scotland can also promote events via our website and through press and media campaigns, and attend and support events across the country. We organise the annual MSP Bike Ride, which gets Scottish politicians out on their bikes and supporting Bike Week in the national media.

For more information on the Bike Week seminars or how Cycling Scotland can help you during Bike Week, get in touch on 0141 229 5359 or at david@cyclingscotland.org

Seminar Itinerary

10.00 to 10.30 Registration and refreshments.

10.30 to 10.45 Introductions
 Welcome to the seminar; aims, speakers and outputs for the day
 Ian Aitken, Marketing Manager, Cycling Scotland

10.45 to 11.00 What is Bike Week?
 
 Ian Aitken

11.00 to 12.00 Session 1 – Good Practice Events from 2007
 
Thomas Stokell, Managing Director, Challenge for Change Ltd
Social marketing and behavioural changes principles into their Bike Week promotions and activities

Allan Prentice, Event Organiser, Two Capitals Event
Organising an event for the first time/highlighting how to progress that event into the second year
 
Karen Furey, Sustainable Transport Branch, Scottish Government
How to implement Bike Week events throughout a large public organisation
 
Phil Glennie, Transport Planner, Strathclyde Partnership for Transport
How to utilise Bike Week to communicate a message to the general public

12.15 to 14.15 Session 2 - Practical Exercise & Lunch
 
To highlight that bike week events can take many forms Cycling Scotland are preparing a Bike Picnic as an example to potential organisers. This comprises of a led ride and free buffet lunch. A cycle skills course, Dr Bike and a selection of cycling films will also be on offer

14.15 to 15.00 Session 3 – Marketing and PR
 
 Martin Raymond, Cloudline PR
 How to attract the media’s attention/what the media are looking for
 
 Andrew Pankhurst, PR & Marketing Officer, Cycling Scotland
 PR successes of Bike Week 2007
 
 David Gilmour, Events Officer, Cycling Scotland
 How Cycling Scotland can help your event
 
 Closing Remarks