Module 1: The Importance of Cycling

This module is a baseline introduction course which gives an ‘all-round’ view of cycling issues

This module explains

- National and local policies on cycling - Scotland’s Transport Future in terms of economic growth, land use, development control, social, health and economic policy

- The contribution cycling makes to health issues in Scotland – Evidence for the benefits and risks to health

- Cycling in the context of your organisation

• Planning and Development Control
• Highways Development Control
• Land Use Policy Planning
• Transport Planning
• Urban Design
• Travel Plans
• Tourism, Recreation and Countryside Access
• Highway Maintenance/ Utilities
• Sports Development
• Public Transport
• Economic Development
• Neighbourhood Projects / Social Inclusion
• Road  Safety

- The key principles of planning and designing for cyclists- Explains strategic principles of accessibility, connectability, deliverability, planability and ongoing usability

- Understanding who the target audience is and how to reach them- Changing attitudes and perceptions about cycling, motivating people to cycle, marketing tools, monitoring outcomes and trends