Multimedia

To view the multimedia files, click on the links below:

 

Pedal for Scotland STV Coverage

Pedal for Scotland broke records this year, with participant numbers growing by over 60% to 2700, making Scotland's biggest bike ride bigger than ever. As a result, the First Minister Jack McConnell MSP dropped in to start the ride, and show his support for cycling. STV's Scotland Today were there to report it to the nation, click here to view the clip.

Speech by Tavish Scott MSP at Cycling Scotland Conference

Transport Minister Tavish Scott MSP prepared this speech for the annual Cycling Scotland Conference, which was held last year at the EICC, Edinburgh on 16 November 2006. The Minister explains the government's position on encouraging greater cycle use in Scotland, click here to view.

Cycling to School Radio ads

Radio campaign to support the new school cycle training initiative.

Cycling Scotland Advert - Hedgehog

Cycling Scotland Advert - Labrador

Mountain Bike Scotland

Find out what makes Scotland the No. 1 Mountain Bike Destination in Europe.

Moutain Bike Video

Forestry

Cycle Friendly Employer

Cycling Scotland runs the Cycle Friendly Employer Scheme, which gives official certification to workplaces who provide good facilities for staff commuting by bike. To find out what the scheme can offer, have a look at this short film by Edinburgh financial consultancy PriceWaterhouseCoopers LLP, who received their award in February 2007. Click here to view.

Cycle Hero - CTC Campaign

The CTC (Cyclists Touring Club) has launched this excellent advert promoting cycling in a nationwide campaign in cinemas. Click here to have a look.

Transport for London

Transport for London have engineered one of the biggest cycling success stories in recent years, having boosted cycle use by 83% in the past 7 years. A key part of TfL's commitment to cycling was launching an major marketing campaign, which depicts cycling as being relevant and accessible to everyone. Part of the highly targeted approach was the following 3 TV spots, each pitched at a different age demographic:

Family

Youth

Young Professionals

TfL also arranged for the first stage of the Tour de France to take place in London this year. The following promo was put togther to highlight how bringing the Tour to London will inspire the next generation of both sports and utility cyclists. Check it out here.