Earlier this month the Department for Transport (DfT) published a practical toolkit for delivery partners – including local authorities – who wish to apply the latest behavioural insights in the development of policies or initiatives in the transport context. The toolkit is designed to assist users in reviewing and developing transport policies and initiatives to ensure they take full advantage of the current evidence base and insights from behavioural theory.
The Behavioural Insights Toolkit is structured around a checklist of seven key questions, which are intended as a guide to the different stages in developing a behavioural approach. It also includes a short review of the relevant behavioural theories, and signposts to further reading.
The development of the toolkit was led by the DfT’s Social Research and Evaluation Division. Previous publications include:
- Behaviour Change: What works for Transport? - six short reports from experts considering how DfT could best engage different types of people and businesses in thinking about changing their transport behaviours.
- Climate change and transport choices: segmentation model – this segments the adult (age 16 and over) population of England in terms of both attitudes to climate change and also actual transport behaviours.
Access the DfT’s Behavioural Insights Toolkit
For original article from Sustainable Scotland please click here
