PR Toolkit

Welcome to the Cycling Scotland, Cycle to School PR Toolkit.

The aim of this PR Toolkit is to provide you with the tools, ideas and know how to generate your local media coverage.
 
It contains everything you need to know about doing your own local PR, from information about local media, how to do media interviews and managing media relationships. This PR Toolkit also contains templates of suggested materials for you to tailor and send to your local media.
 
Ultimately the aim of this Toolkit is to make it as simple, easy and time efficient as possible for you to promote cycling to school through the media in your local area.
 
Some of you may be very familiar with your local media or may already work with communication teams at your local council to do local PR. However, in order to make this Toolkit as useful as possible to everyone, we have included as much information and kept it as clear, concise and self explanatory as possible.
 
In conjunction with other marketing disciplines, such as advertising, direct marketing and sales; public relations is a technique which can be employed to raise awareness, build links with the local community and, ultimately, encourage cycling to school.  Click on the link below to download the toolkit:

Cycle to School PR Toolkit